Free Shipping on orders over $75

Privacy Policy

Pet Tonics (DBA Paws Effect Nutrition) Privacy Policy

Updated July 7, 2018

Updated July 7, 2018

The website (the “Site”) is owned and operated by Pet Tonics,  (“Pet Tonics,” “we,” “us,” “our”).  Our Privacy Policy was developed to help you understand the type of information we collect on our Site and how this information is used.  This policy applies to information we collect: (i) on this Site; (ii) in email, text, and other electronic messages between you and this Site; and (iii) when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.  It does not apply to information collected by us offline or through any other means, including on any other website operated by Pet Tonics or any third party (including our affiliates and subsidiaries).

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Changes to this Policy.  We update this Site periodically. Therefore, our policies may change accordingly depending on the nature of these changes. It is our policy to post any changes we make to our privacy policy on this page, and we notify you about material changes through a notice on the Site home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for visiting our Site and this Privacy Policy to check for any changes.

Children Under Age 13.  Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly request or collect personally identifiable information from anyone under the age of 13.  If you are under 13, do not use or provide any information on this Site or on or through any of its features, register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

Your California Privacy Rights.  California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us at Paws Effect, Attn: Privacy Rights Request, 1028 Village Parkway, Coppell, TX 75019.

Data Security.  We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Our site is hosted on secure servers and all transactions are carried out through a secure shopping cart that is PCI-DSS compliant.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site. Moreover, at no time should you use email to transmit your financial information to us as email is not a secure channel.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Information We Collect. We collect several types of information from and about users of our Site, including information by which you may be personally identified (“personal information”). We collect this information directly from you when you provide it to us and, in some cases, automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.  We may also receive information from third parties, for example, our business partners.  For example, when ordering products from our Site, we receive and store certain types of information that may include the following:

  • name
  • telephone number
  • email address
  • billing address
  • credit card or PayPal account information
  • transaction data
  • usage data
  • marketing and communications data
  • IP address/domain name
  • personal information you may have volunteered

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Site or transmitted to other users of the Site or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

By using this site, you consent to the collection and use of this information by Pet Tonics, DBA Paws Effect Nutrition

Automatic Data Collection Technologies. Our Site uses cookies and similar data collection technologies to provide you with an enhanced shopping experience while visiting our Site.  As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits to our Site and information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). We may also employ third-party services that keep track of your browsing activities when you are served content. Your web browser may allow you to employ certain “Do Not Track” functions.  We have also provided more information about opting out of some functions below called “Your Choices About Disclosure.”

We use the following data collection and storage methods:

  • Cookies– our websites use cookies to track your visits through Google Analytics and Google Adwords and Google Analytics Remarketing in conjunction with DoubleClick as described in the following paragraphs. A cookie is a small piece of data that is sent from our web server to your browser, which is saved on the hard drive of your computer. A cookie cannot read data off your hard disk or read cookie files created by other sites, and it will not damage your system. You can change your browser settings to refuse cookies or alert you when a cookie is being sent at any time. We do not use cookies to identify you personally.
  • Cookies/Google Analytics:This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on Site. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked by to individuals. This will help protect your privacy. Using Google Analytics, we can see what content is popular on the Site and strive to give you more of the things you enjoy reading and watching.
  • Cookies/Google AdWords: Using Google AdWords code we are able to see which pages helped lead to contact form submissions, software downloads, and purchases. This allows us to make better use of our paid search budget.
  • Cookies/Remarketing with Google Adwords: We use Remarketing with Google Adwords to advertise online. Third-party vendors, including Google, show our ads on sites across the internet. NWPS and third-party vendors, including Google, use first-party cookies (such as the Google Analytics & Adwords cookie) and third-party cookies (such as the DoubleClick, Criteo, Klaviyo, & Facebook cookie) together to inform, optimize, and serve ads based on someone’s past visits to our Site.
  • Email Messages to Our Email Accounts– email addresses sent to our email accounts by non-customers are not added/sold/transferred to any mailing list. At our discretion, we may retain a copy of the received message and our outgoing email message for future reference.

How We Use Your Information. We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Site and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Site or any products or services we offer or provide through it.
  • To allow you to participate in interactive features on our Site.
  • To advertise our products and offerings to you.
  • In any other way, we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Information. We may disclose aggregated, non-identifying information about our users without restriction, subject to this Privacy Policy.  We may disclose personal information that we collect, or you provide in the following circumstances:

  • To contractors, service providers, and other third parties we use to support our business and marketing operations;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Pet Tonics assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Pet Tonics about our Site users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Pet Tonics, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We do not sell any of our customer’s information to anyone

Your Choices About Disclosure.  We have created mechanisms to provide you with the following control over some of your information:

You may request access to your personal data that we have collected, along with the erasure or correction of such data.  If you would like to make such a request or would like to communicate a concern or complaint about our use of your data, please contact us directly at:

Paws Effect
ATTN: Webmaster
1028 Village Parkway
Coppell, TX 75019

Disclosure in the United States.  You acknowledge that Pet Tonics is based in and operates its business in the United States.  The information that you provide to Pet Tonics or its affiliates is being provided to a business in the United States and managed in the United States, even if you are not located in the United States.

Contact Information.  If you have any questions regarding this Privacy Policy, please email us at

Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now